Some businesses/organisations have purchased the licensing for particular artworks. You can see the artwork reproduced on the design of their printed resources and signage.

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SOUTHWEST HEALTHCARE RECONCILIATION ACTION PLAN ARTWORK

I am proud to be the artist chosen by Southwest Healthcare to create an artwork that represents their Reconciliation Action Plan.

To me the South West Healthcare’s Reconciliation Action Plan is this service and it’s staff making a pledge.

A pledge to come together to build their awareness and understanding of Aboriginal culture.

It’s also about working together to create hope, that through learning, and an unwavering commitment to equality, respect and inclusiveness.

This builds trust and relationships in order for Aboriginal and non Aboriginal people to walk and work side by side. To improve health and wellbeing outcomes for Aboriginal people for a unified future that creates a ripple effect throughout the community.

INFORMATION ABOUT LICENCING ARTWORK

What is a licence?

A licence is a permission from one person (often called a “licensor”) to another (often called a “licensee”) allowing the other person to do something.  Without this permission, the licensee would not legally be able to do any of the permitted acts. A “work” includes an artwork, a piece of writing, a song or a script.

When someone gives another person permission to use a work protected by Australian copyright law, this is called a “licence“. Under the Copyright Act 1968, the copyright owner of the work has the following “exclusive rights” to:

1.    reproduce the work (e.g. take copies of it by photocopying, photographing, copying by hand, filming, scanning into digital form or copying from a digital file); and

2.    publish the work (e.g. when reproductions are made available to the public in an art book, on t-shirts or on postcards); and

3.    communicate the work to the public (e.g. when the artwork is uploaded to the internet); and

4.    for all works other than artistic works,

a.    perform the work (e.g. play a song in a pub); and

b.    adapt the work (e.g. turn a script into a film).

So, if someone wants to do any of these things, and they do not own the copyright, they will usually need to get permission or a licence from the copyright owner.

Some examples of what you can use a licenced artwork for:

Purchase to use, reproduce, modify, exhibit, digitize and otherwise, in full or elements
of, in anyway but not limited to interpretive signage, websites, corporate reports, public displays, internal and external publications, brochures, magazines and on commercial, educational, advertising
and promotional materials and on any and all internal documentation as well as
public engagement for a period of agreed time.

CONTACT SHERRY